CRISTA BIT LIMITEDMost companies find developing or advancing their core competency areas challenging, given the distractions caused by functions that support everyday businesses operations. A large number of companies are seen to be consistently ‘going through the motions’ of their business, allowing peripheral business functions to detract from their growth and original aims. Companies with a strong sense of purpose are better able to transform and innovate, making more money with engaged employees and a loyal customer base.